We partner with companies, professionals and brands to discover and distill the essence of who they are so they can design and build the future with clarity and confidence.


Who we work with


We help companies and organizations rethink, rejuvenate or reposition their brands in the market and develop unique customer experiences that are attractive to today's customers.


We engage with start-ups to discover and clarify the customer problem and to design, develop, test and validate solutions and business models to serve the needs of customers in sizable and growing markets.


We work with professionals to help them define, develop and express their unique voice, value proposition and identity in order to maximize their impact and accelerate into the next level in their career.


“We engage in the quest to discover, distill and validate the essence, so together we can imagine and build the unprecedented."

- John McDonald, Founder & CEO